3 Takeaways From Kantar’s 2025 Brand Summit
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies...
View ArticleForrest Tucker Leaving WTVQ in Lexington After Two Years
Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and reporter
View ArticleEli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand
A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.
View ArticleDentsu’s iProspect Wins Media AOR for Dollar General and Its Retail...
The agency will oversee the retailer's own paid media plus its ad business.
View ArticleMcCann Wins Hefty and Reynolds Ad Business
McCann has won the Hefty and Reynolds Consumer Products business.
View ArticleUM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale
UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.
View ArticleCable Empire Strikes Back: Charter, Cox Reach $34.5 Billion Merger
Charter and Cox set to combine in massive cable merger.
View ArticleTNT’s The Librarians Partners With Nonprofit Little Free Library Ahead of...
This partnership brings book access to communities in need across the country.
View ArticleStreaming Ratings, Week of April 14: Netflix Is Back in 1st Place Courtesy of...
Only two titles from Netflix crossed the billion-viewing-minute mark.
View ArticleDick’s Sporting Goods to Acquire Foot Locker in $2.4B Deal
Foot Locker will remain a standalone business and keep its brands, including Foot Locker Kids, WSS, Champs Sports, and Atmos.
View ArticleTelevisaUnivision’s Donna Speciale Reveals Strategy Behind Microdramas...
TelevisaUnivision created an immersive presentation tied to Hispanic culture at the upfront.
View ArticleTicker: CNN to Air George Clooney’s Tony-Nominated Good Night, and Good...
The Tony-nominated play will air its penultimate performance live on CNN.
View ArticleRimowa Doubles Down on Dented Chic With BlackPink’s Rosé and Lewis...
Perfect people proud of their no-longer-perfect luggage.
View ArticleRevolving Door Roundup: MSNBC Names Sudeep Reddy as D.C. Bureau Chief
Reddy will head up MSNBC's soon-to-be operational D.C. office.
View ArticleHouse Arrest for Woman Accused of Murder-For-Hire Plot Against Former Anchor...
Solomon was arrested in April for the alleged plot to kill her ex-husband, Aaron, a former anchor at Nashville, Tennessee NBC affiliate WSMV.
View ArticleEugene Daniels Talks Imposter Syndrome in Alma Mater Commencement Address...
Daniels emphasized the importance of meeting life's many challenges.
View ArticleWednesday, May 14 Evening Cable News Ratings: The Five and Jesse Watters...
The Last Word with Lawrence O'Donnell was the most-watched show on MSNBC in both total viewers and the demo.
View ArticleThursday, May 15 Evening Cable News Ratings: Erin Burnett Leads the Demo for CNN
Between 5 and 9 p.m. ET CNN's programs had more demo viewers than any of MSNBC's evening offerings.
View ArticleStranger Ads? Netflix Ads Leader Explains How AI Puts Brands in the Worlds of...
Amy Reinhard showcases Netflix's adtech updates at upfront, including AI that puts brands closer to content.
View ArticleWeekend Desk: News Networks Report on Joe Biden’s Cancer Diagnosis
Biden's announcement led to breaking news interruptions across many news networks.
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