What Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View ArticleThe Team Behind Coding Interview Startup Refdash Is Joining Facebook
Facebook turned to the team behind Refdash, a platform that enables people to practice interviewing for coding positions, to help enhance its own jobs offering. Refdash announced in a blog post that...
View ArticleVideo: How Levi’s Assessed a Tumultuous Political Landscape and Used Jeans to...
The day after the 2016 election, Levi's Global Brands CMO Jennifer Sey knew the iconic American brand's marketing needed to reflect the current mood of a divided country. Sey shelved an advertising...
View ArticleLinkedIn Acquired Employee Engagement Platform Glint
LinkedIn announced an agreement to acquire employee engagement platform Glint. Terms of the transaction were not disclosed, but LinkedIn vice president of talent solutions, careers and learning Daniel...
View ArticleQ&A: Marriott’s Chief Customer Experience Officer on the Importance of...
Like many of us, Marriott's chief customer experience officer, Adam Malamut, wears multiple hats. Most of us, however, don't have a Ph.D. in organizational psychology and can nimbly move between...
View ArticleWhat Marketers Can Learn About Pulling Off a Stunt From IHOP, Burger King and...
Getting attention through stunts is not anything new. It's a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more...
View ArticleAs Digital Payments Grow in the U.S., Banks and Tech Companies Are Forging...
Last week, PayPal, the payments platform, announced plans to sponsor three sports teams--the Phoenix Suns, Phoenix Mercury and the Spanish soccer team Real Club Deportivo Mallorca--as part of a broader...
View ArticleInfographic: How Agencies Use Color in Their Logos
The dominant color in an agency's logo may seem like a trivial matter compared with the shop's mission, goals and ideal clientele, but make no mistake: It matters. Global creative platform 99designs...
View Article4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves
Go on a digital safari Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014...
View ArticleMore News Organizations Are Signing On to Use Trust Indicators From The Trust...
Last November, Facebook, Twitter, Google and Bing teamed up with nonpartisan global network of news organizations The Trust Project on Trust Indicators, aimed at helping to validate legitimate news...
View ArticleCondé Nast Expands Wired Brand With an OTT Channel
There are now dozens of hours of content available on Cond? Nast's first over-the-top channel for Wired. In total, the channel will have 125 hours of content, including 40 hours of new original...
View ArticleDelta Passengers Can Pick December’s Featured Holiday Movie in a Twitter Poll
One of the side effects of Delta Air Lines' new initiative with Twitter may be a rekindling of the debate over whether Die Hard counts as a Christmas movie. Delta passengers can use Twitter's poll...
View ArticleCondé Nast’s EVP and Digital Director Is Exiting the Company
After more than six years at Cond? Nast, evp and chief digital officer Fred Santarpia will depart the company Nov. 2. Santarpia did not say where he will go next but wrote in a memo to staff that it...
View ArticleWas This the Right Time for Facebook to Debut Its Portal Video Device?
Under intense scrutiny over privacy and its handling of user data, Facebook apparently believes people will welcome a Facebook device, complete with a camera that follows people around the room, into...
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