YouTube: Here’s How to Add a Lens to a Stories Post
YouTube recently expanded the availability of its YouTube Stories feature to all eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos on their...
View ArticleBrands Continue to Struggle Despite Seemingly Endless Data Sets
Sometimes it's hard to see the proverbial forest through the trees. So it is with data, which is easily the most [ab]used word and topic in marketing and media circles today. It is definitely a dense...
View ArticlePopeyes Is Offering ‘Emotional Support Chicken’ to Help Comfort Holiday...
There have been a lot of questions in the news lately about emotional support animals being allowed on flights. Should they be limited to certain breeds? Should they be certified? But no one has...
View ArticleNew Study Finds That a Free Trial to a Streaming Service Leads to Higher...
As the new year creeps closer, a number of OTT services are expected to flood the market. But as these SVODs come online, how will they attract new users? New research shows that letting viewers have a...
View ArticleHow Brands Can Break Through the Noise and Actively Engage With Consumers
We are living in an era of content overload. American adults spend nearly half of their day--over 11 hours--interacting with media content in some form or fashion, whether that's scrolling on mobile...
View ArticleAT&T Will Become the First Carrier to Roll Out Mobile 5G
AT&T is firing up its mobile 5G network in parts of a dozen U.S. cities this week, making it the first carrier to do so. But as with many firsts in the early stages of the 5G arms race, the...
View ArticleKroger Launches an Autonomous Grocery Delivery Service in Arizona
In a year that has likely seen more grocery delivery pilots than any other, retailer Kroger is closing out 2018 with the debut of its unmanned delivery service--which it says is the world's first--in...
View ArticleReebok Is Seeking a New Global Creative Agency of Record
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has...
View ArticleDentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital...
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help...
View ArticleWorkplace by Facebook Has a New Leader: Karandeep Anand, From Facebook...
Karandeep Anand is shifting from head of product at ecommerce section Facebook Marketplace to head of its Workplace by Facebook enterprise solution for organizations. Facebook vice president Julien...
View ArticleFacebook Expands Partnership With DoubleVerify for Viewability and Fraud...
Facebook and DoubleVerify have announced an expansion of their partnership, a development that will provide advertisers with fraud and viewability measurement across Facebook Stories' video inventory....
View ArticleEstablishing Consumer Trust Should Be a Priority for Brands This Holiday Season
It's been a tough couple of years for trust across the globe. Trust in government, nonprofits, executive leadership, media and brands is at an all-time low, with some researchers calling it an outright...
View ArticleYouTube: Here’s How to Add Text to a Stories Post
YouTube recently expanded the availability of its Stories feature, which allows users to share photos and videos to their channels that will be available to view in the YouTube mobile application for...
View ArticleBehr’s ASMR Video Introduces You to the Soothing Sounds of Painting
Who knew paint could sound so good? Behr did. The paint manufacturer is hopping on board the ASMR train, releasing a nearly five-minute-long video filled with all the satisfying sounds associated with...
View ArticleMacaulay Culkin Is Home Alone Again at Age 38 in Google’s Update to the...
Oh no, someone left Kevin McCallister home alone once again! But wait, that's not all too alarming, given that actor Macaulay Culkin is now 38 years old. In Google's homage to and update of 1990's Home...
View ArticleSteen Strand Will Lead SnapLab, the Group Behind Spectacles, Starting in...
The SnapLab group at Snap Inc., which is behind its Spectacles camera sunglasses, will be under new leadership starting in February. Vice president of hardware Sahil Sharma had been leading SnapLab...
View ArticleLessons Marketers Can Learn From 2018’s Many Rebrands
While it's hard to pick just one trend that defined 2018, the year has been rife with companies relying on social media to help them launch disruptive campaigns and build a new brand image. Whether a...
View ArticleA New Kind of Toy Store Arrives in New York From BuzzFeed’s Chief of Commerce
Traditional retail is out and experiential retail that's fun and Instagramable is in. Camp, a new 10,000-square-foot toy store in New York, is not only selling toys, it also has workshops, in-store...
View ArticleInstagram’s Questions Sticker Brings Music to Stories and Is Now Available...
Instagram rolled out a way to add music to Instagram Stories and extended its questions sticker to Instagram Live. The Facebook-owned photo- and video-sharing network said in a blog post that its...
View ArticleAppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020
Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic...
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