How Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires...
There's no one way to describe Adrian Parker. As the vp of marketing for Patr?n Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music...
View ArticlePersil Returns for Its Fourth Consecutive Super Bowl
Persil ProClean is returning to pro football's biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing,...
View ArticleSurprise, It’s Another Autonomous Grocery Delivery Pilot
U.S. retail giant Walmart announced yet another autonomous grocery delivery pilot--this time it's with last-mile vehicle company Udelv in Surprise, Arizona, which is just outside of Phoenix. This...
View ArticleBuzzFeed News’ Netflix Show Won’t Get a Second Season
BuzzFeed News' show on Netflix, Follow This, isn't getting a second season. But in the cutthroat landscape created by digital publishers competing for attention, the news organization did manage to get...
View ArticleTwitter is About to Test a Bunch of Features for People and Publishers
Twitter used CES to detail some new features it will begin testing, for both users and publishers. Karissa Bell of Mashable reported that Twitter will establish a beta program in the coming weeks for...
View ArticleRobotic Sex Toy Company Offered $50,000 of Media by YouPorn After CES Pulled...
In 2018, the Consumer Electronics Show faced charges of sexism after it failed to secure a single woman speaker for its keynote speeches over the course of the event. This year, those charges are again...
View ArticleClinique Puts a Trendy Twist on a Beloved Product: Personalization
Clinique launched its signature product, Dramatically Different Moisturizing Lotion, way back in 1968, and it's been one of the brand's biggest sellers ever since. A version of it--there's also a...
View ArticleHow Technology Is Reshaping the Concept of Play
A huge, but slightly unsung, portion of the CES convention floor is devoted to games, sports and how we play. In part two of our tour guide series with OMD USA, which is providing curated tours for...
View ArticleSuper Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says
CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl...
View ArticleA Brooklyn Bodega Is Selling ‘Jakelin’ Coke Bottles to Honor a Child Who Died...
Coca-Cola bottles have become well known in recent years for the wide variety of names found on their labels, and the brand has even empowered fans to order their own custom-printed names. Now a group...
View ArticleSears Chairman Eddie Lampert Refuses to Let the Chain Go
Sears chairman Eddie Lampert's investment firm upped its bid for Sears Holdings to nearly $5.1 billion, and the retailer will live to see at least Sunday. According to a regulatory filing, as of Jan....
View ArticleYou & Mr Jones Acquires Majority Stake in Company Behind Unilever’s In-House...
Today, global "brandtech" network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority...
View ArticleFord and Audi Partner With Qualcomm to Demo 5G Cars That Talk to Stoplights
Qualcomm is offering a glimpse at how the next generation of wireless service could lay the groundwork for a self-driving future. Today, at the annual Consumer Electronics Show, the telecom chipmaker...
View ArticleThe Daily Show With Trevor Noah Brilliantly Spoofs M. Night Shyamalan’s ‘Glass’
Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break. In partnership with Universal Pictures, the network's branded content...
View ArticleHBO Created Soprano Nicknames for Brands, Celebs and More. Here Are Some of...
Most of us go through life hoping not to earn a strange nickname, but a Sopranos nickname worthy of the mob lifestyle? That might just be an offer you can't refuse. HBO's Twitter account today has been...
View ArticleLincoln and a Popular Dog Photographer Help Reunite Pets With Owners After a...
As wildfires rapidly devoured Paradise, Calif., on Nov. 8, the evacuation of residents was understandably chaotic. People took what they could, yet, unfortunately, pets often got lost in the panicked...
View Article18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game
An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little...
View ArticleWhat Marketers Can Learn From CES’ Voice Tech Hits and Misses
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...
View ArticleWhy the DNC Is Embracing Personalization in Its Email Marketing Strategy
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...
View ArticleAT&T and T-Mobile Say They’ll Stop Selling User Location Data
AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by...
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