2017 Was a Big Year for European Tech. Can It Continue?
Europe hasn't yet developed a Silicon Valley, but it's becoming a hotbed of innovation and entrepreneurship. Last year marked a record year for fundraising by European tech firms, according to...
View ArticleHow Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to...
To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known for being...
View ArticleYouTube Kids Added the Ability for Parents to Hand-Select Content for Their...
YouTube Kids announced two significant updates to its application: stronger parental controls and a new experience for its "older" users, or those between the ages of eight and 12. Product director...
View ArticleFacebook Just Extended Its Fact-Checking Initiatives to Photos and Videos
Fake news is not delivered solely in the form of text, so Facebook expanded its fact-checking efforts to photos and videos for its 27 fact-checking partners in 17 countries. Product manager Antonia...
View ArticleLaw & Order Creator Dick Wolf Is Getting Into Crime Podcasts
Dick Wolf, longtime TV producer and the mastermind behind Law & Order, is going to be developing a series of dramatized crime podcasts. The podcasts will be financed and produced by Endeavor Audio,...
View ArticleGQ Names New Editor in Chief
GQ has a new editor at the helm. Will Welch, who most recently was creative director at GQ and editor in chief of GQ Style, was named editor in chief of GQ today. He replaces Jim Nelson, who had been...
View ArticleSpotify CMO Seth Farbman Is Leaving the Company
Seth Farbman is saying goodbye to Spotify. The company's CMO, who has been in the position for three and a half years, will be leaving the post at the end of September to "pursue other opportunities."...
View ArticleHulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the...
View ArticleArnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View ArticleHow This Agency’s Holiday Gift Became a School Resource and Symbol of Hope
Like most agencies, Minneapolis-based agency Periscope was looking for a unique way to thank clients. The result was Peace Paper, a project where people were asked to create and submit a small drawing,...
View ArticleShopping via Instagram Stories Just Went Global After Having Been Tested...
More than 90 million Instagram accounts are tapping to reveal tags on shopping posts each month, so the Facebook-owned photo- and video-sharing network is adding new ways for its users to shop....
View ArticleWith a Skilled Labor Shortage Ahead, Timberland’s New Ads Are Also a...
The numbers around blue collar jobs are promising. In 2017, according to government data, over 400,000 construction and manufacturing jobs were created in the U.S., showing that there is ample work in...
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