NASA Is Proving That Space Might Be the Final Frontier for Organic Social...
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social...
View ArticleHow to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance...
View ArticleAmtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of...
View ArticleExperiential Marketing and Social Media: A Killer Combo That Brands Aren’t...
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic...
View ArticleCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to...
View ArticleFacebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process....
View ArticleApple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple...
View ArticleIn the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for...
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially...
View ArticleWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View ArticleThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their...
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's...
View ArticleOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the...
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing...
View ArticleTake a Tour of Target’s Redesigned Store of the Future
Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce...
View ArticleEditors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or...
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for...
View ArticleHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year...
View ArticleKevin Hart on Why He Favors ‘Fun’ Advertising, Including Standing in the Rain...
Kevin Hart isn't afraid to get a little uncomfortable to promote his brand. Earlier this month, in the midst of a nonstop promotional tour for his new film, Night School, which he starred in and...
View ArticleWunderman Acquires Majority Stake in Marketing Technology Performance Company...
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's...
View ArticleIHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk...
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on...
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