Week of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week...
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to...
View ArticleLA Stations Saw Audience Increase During Wildfire Coverage
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw...
View ArticleWeatherTech Returns to the Super Bowl for the 13th Time
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game...
View ArticleWhat the #$@! to Do About Your TikTok Shop
If you've logged onto TikTok within the past week (haven't we all?), you've probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that...
View ArticleSnapchat Lures in Creators in New Ad Campaign Amid TikTok Drama
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company's campaign comes as rival TikTok faces a potential ban in the U.S. this week. The...
View Article3 Problems Criteo’s Incoming CEO Must Solve
Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in...
View ArticleCall for Nominations: The 2025 Marketing Vanguard Awards
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through...
View ArticleHow to Stream and Watch Super Bowl 59
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox,...
View ArticleState Farm Halts Super Bowl Ad, Delays Severance Campaign as LA Fires Rage
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super...
View ArticleStrategies for Connecting With Consumers in a Fragmented Media Landscape
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur...
View ArticleHow IRCode Is Inspiring New Creative Strategies that Enhance Brand Engagement
This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO...
View ArticleFrom Clicks to Connection: Tech’s Role in Creating Lifelong Consumers
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology,...
View ArticleWhy the Severance Season 2 Stunt in Grand Central Is a Genius Piece of Marketing
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama...
View ArticleHere’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a...
View ArticleNFL and Bleacher Report Team Up for Content Rights and Super Bowl Coverage
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform's audience and content, as well as the league's...
View ArticleDelta CMO Alicia Tillman on Taking Over the Sphere at CES
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Alicia Tillman, CMO of Delta, fresh from the company's headline-making centennial celebration at the Sphere...
View ArticleRetail Media in 2025: Google’s Big Bets, New Tech and More
Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details...
View ArticleGroupM U.S. Chief Investment Officer Matt Sweeney to Exit
Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Sweeney has been with GroupM since 2014, when he joined the company as senior vice president of client...
View ArticleMan Charged in Death of Cleveland Reporter Bill Safos
A 29-year-old man is facing charges in connection to the death of former WOIO reporter Bill Safos. The reporter for the Cleveland CBS affiliate died from his injuries after being hit by a vehicle on...
View ArticleWatch David Lynch’s Most Memorable Commercials
Silencio, maestro. Oscar-nominated auteur David Lynch died Thursday at 78 years old. His family confirmed his passing in a Facebook post, writing: "There's a big hole in the world now that he's no...
View Article