Watch the Regional Ads Airing During Super Bowl 59
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in...
View ArticleMatthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In...
Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will...
View ArticleForbes Lays Off Around 5% of Staff
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a...
View ArticleMark Zuckerberg Defends Meta’s Recent Moves, Sets Up 2025 in Leaked All-Hands...
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an "intense" year ahead and address recent controversial moves, as well as to...
View ArticleDove Prints Special Edition of ‘Sports ReIllustrated’ Ahead of Super Bowl 59
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler...
View ArticleTicker: ABC News Moves 2 More Shows to New Hudson Square HQ
Top of the Ticker: ABC News' overnight and early morning programs, World News Now and Good Morning America First Look, have made the move to their new space at 7 Hudson Square, per NewsCast Studio....
View ArticlePaul D’Arcy Named Chief Marketing Officer at Moloco
Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had previously been CMO at Miro, a digital workspace collaboration...
View ArticleVerizon Punts Super Bowl Spot in Favor of Grammys Ad to Create Buzz
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because...
View ArticleGlen Powell Stars as Goldilocks in Ram Super Bowl Teaser
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram's upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a...
View ArticleEli Lilly Disrupts Grammys With a Timely Message About Breast Cancer
Female artists including Beyonce, Taylor Swift, Billie Eilish, Charli XCX, Chappell Roan, and Sabrina Carpenter will be in the spotlight at the 2025 Grammy Awards on Sunday (Feb. 2). Amid this...
View ArticleThe DunKings Will Return to Super Bowl 59
Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of...
View ArticleHow Marketers Are Bracing for Trump’s Tariffs
President Donald Trump's stiff 25% import tariffs imposed on Canada and Mexico over the weekend--plus a 10% tariff on Chinese goods--has already triggered counter-tariffs, trade wars, and threats of...
View ArticleBDG Faces Lawsuit for $2.7M In Unpaid Rent and Damages
The digital media company Bustle Digital Group, which owns editorial titles including Bustle, Nylon, Inverse, and Elite Daily, was sued last week for nearly $3 million in unpaid rent and related...
View ArticleEager to Test Threads, Marketers Are Undeterred By Meta’s Brand Safety Roll Back
A year and a half after its debut, Meta's text-based social platform Threads is testing its first-ever ads with "a handful" of brands in the U.S. and Japan, according to Instagram head Adam Mosseri....
View ArticleParamount and Nielsen End Dispute, Agree to Multiyear Deal
The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president...
View ArticleSinclair Head of Programming Dave Howitt to Retire After 48 Years in...
Sinclair senior vice president of programming Dave Howitt will retire on March 31. Howitt has worked for more 30 of his 48 years in television at Sinclair. He was responsible for the acquisition of...
View ArticleNBC News and Other Outlets to Lose Pentagon Office Space
A number of news organizations--including NBC News, The New York Times, and NPR--were informed on Friday that they would be losing office space at the Pentagon. Those changes are part of a new annual...
View ArticleChuck Goudie to Join NBC Chicago as Investigative Reporter
Chuck Goudie will join the investigative team for NBC 5 Chicago (WMAQ) beginning Monday, February 10 He left WLS in December after nearly 45 years on the air at the Chicago ABC owned station. Goudie...
View ArticleTubi Brings Shoppable to the Super Bowl
Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts,...
View ArticleNate Bergatze’s Math Isn’t Mathing in a New Teaser for DoorDash’s 2025 Super...
In a new 15-second teaser for DoorDash's 2025 Super Bowl ad, comedian Nate Bergatze's head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally...
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