OpenAI to Air Its First Super Bowl Ad
OpenAI, the artificial intelligence (AI) company behind ChatGPT, is set to make its Super Bowl ad debut this year, according to a report in the Wall Street Journal. A commercial during Super Bowl 59,...
View ArticleIf the Super Bowl Goes to Overtime, Prepare for a Wild Ad Bidding War
A Super Bowl overtime may be intense on the field, but it's got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are...
View ArticleSuper Bowl 59: These Brands Are Capturing Buzz off the Field
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the...
View ArticleExclusive: How Tubi Built The Z-Suite’s Meta Ad Campaign
It is a truth universally acknowledged that a very meta TV comedy requires very meta marketing. And that's why Tubi is taking so much pride in the ad campaign for its ad world satire, The Z-Suite....
View ArticleRevolving Door Round-Up: Amara Walker Leaves CNN After 10 Years
CNN Departures: CNN This Morning Weekend co-anchor Amara Walker is leaving the network. Walker has been with the network since 2013, first as a CNN International anchor followed by a move to CNN in...
View ArticleAdam Devine’s Mission to Help His Wife Goes Awry in Cirkul’s Big Game Debut
Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad...
View ArticleMeta Tests Streamlined Advantage+ Campaign Setup
Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its...
View ArticleGoDaddy’s Super Bowl Return: Reimagining Small Business Success With CMO Fara...
In this episode of Marketing Vanguard, host Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights into...
View ArticleAtlanta Fox Station Partners with Radio Station to Launch Simulcast Channel
Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station's streaming content. HOT 107.9 HD2 will now be the home of...
View ArticleAmazon’s Ad Revenue Was $56 Billion Last Year
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18%...
View ArticleMiami Reporter Helps Rescue Driver After Accident
WPLG reporter Roy Ramos helped free a truck driver who was trapped in his cab after an accident. According to the Florida Highway Patrol, a tractor-trailer truck with a container carrying wine crashed...
View ArticleAndrea Mitchell Tributes Pour in for Her Final MSNBC Newscast
Andrea Mitchell brought the curtain down on her career as an MSNBC anchor on Friday. The veteran journalist has been the face of the network's noontime hour since 2008 as the host of Andrea Mitchell...
View ArticleTicker: Fox & Friends Warms Up for the Super Bowl
Top of the Ticker: The Fox & Friends road series Breakfast with Friends hit the road to celebrate the teams playing in Sunday's Super Bowl extravaganza. On Thursday, Kansas City Chiefs fan Steve...
View ArticleHims & Hers Super Bowl Ad Under Fire From Trade Group, Senators
The Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to...
View ArticleSenators Accuse Google, Amazon, and Others of Monetizing Site That Hosts...
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report...
View ArticleHere’s Roundup for The Week Ending February 7
Happy Friday to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the usual churn and burn in local stations while a Pennsylvania anchor sues over a...
View ArticleAd Buyers Blast Google, Amazon, and Others After Ads Appear on Site Hosting...
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like...
View ArticlePappy the BiPedal Poodle Will Walk You Into the Weekend
NBC Chicago recently had a special guest come on set to make an attempt at a world record. Pappy the Poodle, who can be bipedal, paid a visit to the NBC owned station, which doesn't sound all that...
View ArticleHow Fox Deportes and Telemundo Are Reaching Hispanic Sports Fans
According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a...
View ArticleKraft Heinz’s CMO on the Secret Sauce Behind Its Mustard Collab
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme...
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