Nike Wins Super Bowl 59 With More Screen Time Than Any Other Brand
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the...
View ArticleSuper Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to...
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including...
View ArticleWeek of Feb. 3 Morning News Ratings: It’s a Photo Finish Between Today and GMA
We are approaching a too-close-to-call point in determining the top morning news show. ABC News' Good Morning America narrowed the gap separating it from NBC News' Today--the reigning No. 1--to just...
View ArticleThe Duolingo Owl Is Dead: An Investigation
Duolingo has killed off its unhinged green owl mascot, Duo. The brand confirmed his unexpected demise on social, stating: "Authorities are currently investigating his cause of death and we are...
View ArticleShopify Removes Ye’s Yeezy Store Following Swastika T-Shirt and Regional...
Yeezy.com, Ye's ecommerce website powered by Shopify, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item on Feb. 10: a white T-shirt emblazoned...
View ArticleWeek of Feb. 3 Evening News Ratings: CBS Evening News Experiences Growing Pains
The second week of the reimagined CBS Evening News continued to see audience drop-offs in total viewers and the Adults 25-54 demo. Obviously, it's a marathon and not a sprint for the evening news...
View ArticleMars Food and Nutrition Hires Ex-SC Johnson Exec David Jacobs as VP of Marketing
Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at...
View ArticleReformation Makes Things Official With ‘The Perfect Boyfriend’: Pete Davidson
Pete Davidson is known for a lot of things. There's his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he's now removed). He's...
View ArticleHouston Anchor Isiah Carey Talks About Second DWI Arrest
Fox 26 Houston (KRIV) anchor and host of The Isiah Factor Uncensored, Isiah Carey, is taking time off the air after his DWI arrest on Friday. Carey was arrested for driving while intoxicated last...
View ArticleSaturday, Feb. 8 Evening Cable News Ratings: Super Bowl Weekend Depresses...
The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC...
View ArticleSunday, Feb. 9 Evening Cable News Ratings: News Ratings Plunge During Super...
With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in...
View ArticleFay Fredricks to Co-Anchor KNXV Evening Newscasts Starting in May
Fay Fredricks has been named co-anchor of the 5, 6 and 10 p.m. news at KNXV in Phoenix, Arizona. "I first moved to Arizona after college and have called this amazing place home for most of my adult...
View Article65 Years Ago, DDB Dared Americans to ‘Think Small’
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car...
View ArticleDonald Trump’s Super Bowl Interview Draws 11 Million Viewers
The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored...
View ArticleThe Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More...
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the...
View ArticleMonday, February 10 Evening Cable News Ratings: 3 Fox News Show Draw More...
Fox News' Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four...
View ArticleNBC Connecticut Makes Changes to Morning Show Lineups
NBC Connecticut (WVIT) has announced a few anchors changes. Eddie Randle has been named co-anchor of NBC Connecticut Today, Taylor Kinzler has been promoted to anchor of the program's weekend editions,...
View ArticleMSNBC Names Rebecca Kutler as New President
The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The network officially named her president on Wednesday. Kutler's appointment was announced by Mark Lazarus, CEO of the new...
View ArticleA Cybertruck Killed the Duolingo Owl. Netflix, WHO And Others Are Commiserating.
Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday,...
View ArticleUnpacking the Future of Retail vs. National Media With Wella and Reckitt
On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media....
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