Poppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’...
Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when...
View ArticleADWEEK to Expand Marketing Vanguard Platform
ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had...
View ArticleWeek of Feb. 10 Morning News Ratings: Good Morning America Reclaims Top Spot...
After a 15-week drought, ABC News' Good Morning America returned to the top spot as America's most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been...
View ArticleWeek of Feb. 10 Evening News Ratings: ABC Has Gains in Total Viewers and...
ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS...
View ArticleWeek of Feb. 10 Cable News Ratings: The Cable Nets Experience Declines
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 10, 2025. It was a second straight week of declines by the big three cable news networks in total viewers and...
View ArticleChili’s Lifetime Movie Is Just the Start of Brands Serving Up TV Content
What if you could celebrate National Margarita Day by watching a romcom starring Maria Menounos and Taye Diggs? And what if that romcom took place in a Chili's? That's exactly what Chili's Grill &...
View ArticleRevolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna
CBS News departure: Broadcast news executive Adrienne Roark has left CBS News for the local TV station group Tegna Inc., where she will be their chief content officer. At CBS News, Roark was president...
View ArticlePat O’Toole Leaves Burger King To Join Unleashed Brands As CMO
Burger King chief marketer (CMO) Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O'Toole will oversee...
View ArticleReport: TikTok Begins Laying Off Members of Trust and Safety Team
TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began...
View ArticleJake From State Farm Drops Into the Shadowy World of Severance
Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable...
View ArticleBroadcast and Cable News Outlets Added to Letters in Support of the...
Donald Trump's administration has given the Associated Press the cold shoulder treatment in recent weeks. Reporters from the news organization have been barred from attending White House events and...
View ArticleKevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts
Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit...
View ArticleWhat We Saw During NBA All-Star Activations, Stunts, and Parties
Basketball culture isn't built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference....
View ArticleHow YouTube’s New Lower-Priced, Ad-Free Tier Could Impact the Industry
YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be...
View ArticleWHIO Veteran Anchor Cheryl McHenry to Retire in May
Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. "The decision to retire was not an easy one. There's a part of me...
View Article5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most...
View ArticleDo Marketers Still Care About Brand Safety on YouTube and CTV?
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from...
View ArticleCitigroup Scales Back DEI Initiatives
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it...
View ArticleTicker: CBS News Tweaks Format of CBS Evening News
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen...
View ArticleWednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins...
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN,...
View Article