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What Happens When a Group of OMD Execs Jumps Ship and Moves to the East Village
SpecsWho From left: Co-founders Jonathan Haber, Marc Simons, Trevor Guthrie and Alan CohenWhat Media and content agencyWhere East Village, N.Y. and Los Angeles, Calif.Giant Spoon, launched by former...
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Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies
With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities. Havas Chicago this...
View ArticleFacebook Cracked Down on Myanmar Military Accounts and Content
Facebook's efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and...
View Article3 Ways Ecommerce Marketers Can Compete Head-to-Head With Google
For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies sold...
View ArticleTo Promote Its New Streaming Service, a Brewery Launched Parody Site Beer.Porn
In the Instagram era, it's become pretty easy to tack "porn" after any food, drink or hobby, but one British brewing company is taking the trope a big step further. Scottish craft brewer BrewDog has...
View ArticleOn the Road to Brandweek: Casper CMO Jeff Brooks Discusses Expanding Product...
Casper is getting into all things bedroom decor. After seriously disrupting the mattress category four years ago, the company is looking to add to its offerings as it continues to innovate around...
View ArticleHow Warner Bros. Used Facebook and Instagram to Strategically Market Crazy...
Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to...
View ArticleSerena Williams’‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad
Nike shows the "Voice of Belief" that has allowed Serena Williams to carry on in the face of adversity in a powerful new "Just Do It" ad. Serena Williams returns to the U.S. Open this week during a...
View ArticleYouTube Just Made It Easier for People to See Just How Long They’re Watching...
YouTube announced Monday that it consolidated all of its tools that enable people to control and monitor their usage of the video site in a single location. The video site's parent company initially...
View ArticleEsurance Upgraded Monday in 10 Cities, Offering Puppy Playtime and Better DMV...
Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new "Surprisingly Painless" tagline to heart with a 10 city activation...
View ArticleWhy Eat Healthy? This Charming French Ad Slowly Reveals One Girl’s Very...
This 90-second commercial touting a new loyalty card from French grocery chain Intermarch? might just satisfy your appetite for sweet storytelling. Using the card, shoppers can earn discounts when they...
View ArticleTop Facebook Communications Exec Rachel Whetstone Is Netflix-Bound
Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer. Whetstone left Uber in July 2017 to become vp of communications...
View ArticleWunderman Elevates Head of Operations to Chief Operations Officer, North America
WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past...
View ArticleA Fortune—and an Ad? How One Company Is Penetrating Chinese Restaurants
The future includes an ad--at least, according to millions of fortune cookies currently being rolled out in Chinese restaurants across the country. These cookies are the work of Open Fortune, a company...
View ArticleAmobee Closes $100 Million Purchase of Videology
Telcos are increasingly turning their sights on the rapidly consolidating ad-tech sector, with a mutual wariness of players such as Amazon, Facebook and Google being the common thread connecting...
View Article3 Ways Brands Can Thrive in an Ever-Changing Retail Industry
Retail isn't dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin' Brands, simultaneously points out that the death of retail...
View ArticleHave to Work on Labor Day? Maxwell House Might Reward You With a ‘Paid Day Off’
Maxwell House is offering folks more than just a coffee break for Labor Day. The brand invites users to tweet @Maxwell_House from Sept. 1 through Sept. 3 using the hashtags #LaborOnLaborDay and...
View ArticleWhat Does an ‘All-American Family’ Look Like? HP Created a Challenge to Show...
To most people, the image of an "all-American family" consists of a heterosexual white man, woman and children. 74 percent of 2,000 people surveyed in an HP-commissioned study believed that the typical...
View ArticleFormer Facebook Claimant Paul Ceglia Is Fighting Extradition From Ecuador
Just when you think you've seen the last of self-proclaimed Facebook co-founder Paul Ceglia, he turned up in Ecuador. Ceglia filed an ill-fated lawsuit against Facebook and its founder and CEO, Mark...
View ArticleThe Influencer Marketing Sector Reacts to Instagram’s New ‘About This...
Instagram announced three updates today aimed at boosting user safety, authenticity and transparency. The Facebook-owned app revealed an About This Account feature, a revamped verification application...
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