Snapchat Continues Its Surge Among U.S. Teens, While Facebook Free Falls
Snapchat is the social network of choice among teens in the U.S., with Facebook declining in that age group but maintaining its grip on older users, according to the latest findings from eMarketer....
View ArticleNew Community Guidelines Are Coming to Tumblr Sept. 10
Tumblr is making some changes to its community guidelines, set to take effect Sept. 10, with an aim of eliminating hate speech, glorification of violence and its perpetrators and non-consensual sexual...
View ArticleWhatsApp: Here’s How to Turn on Two-Step Verification
Did you know WhatsApp allows you to turn on two-step verification in order to add extra security to your account? When this feature is turned on, you'll need to enter a PIN each time you register your...
View ArticleNewFronts West Coast Lineup Will Include Companies Like Snap Inc. and the Los...
The Interactive Advertising Bureau has announced the lineup for its NewFronts presentation on the West Coast. The lineup, touted by IAB as the "initial" 14 media companies that are now on board, will...
View ArticleAmazon Reportedly Planning to Launch an Ad-Supported Video Service
Amazon.com has an ad-supported TV service in the works that would be free to those who use the company's Fire TV streaming devices, The Information reported. The service is reportedly being developed...
View Article3 Areas Where Influencer Marketing Needs Further Development
In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever's Keith Weed. I believe it all comes down to that...
View ArticleHow a Short-Term Sacrifice Can Lead to Long-Term Benefits
In 2011, Patagonia ran a full-page ad in The New York Times that featured its best-selling R2 coat below a banner that read "Don't buy this jacket." Published on Black Friday, one of the most...
View ArticleSee Why the ’90s Were So Unkind in This European Automaker’s Self-Deprecating...
The ?koda brand, founded in the early 1890s, has taken its lumps over the years. Akin to Kia in the U.S.--where cars catching on fire were alarmingly common in the early 2000s--the Czech automaker was...
View ArticleFacebook Watch Is Now Available Globally, as Are Tools for Publishers and...
Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from...
View ArticleBack to Media: Facebook Head of News Products Alex Hardiman Is Joining The...
Facebook head of news products Alex Hardiman, who joined the social network in 2016 from The New York Times, is returning to the media side, joining The Atlantic as chief business and product officer....
View ArticleAn Australian Shepherd Playing Lara Croft Is 2 Minutes of Cute Overload
Everything's better when dogs and cats are added to the mix and this parody for video game Shadow of the Tomb Raider, out September 14, is no different. Game developer Square Enix sought to give fans...
View ArticleWhich NFL Players Are Fantasy Football Junkies Discussing on Twitter?
The National Football League season kicks off Thursday, Sept. 6, but it's already primetime for fantasy football leagues. Twitter shared some data on the players, experts and fantasy football sites...
View ArticleCB2 Stays Open Late for a Series of Live Concerts to Get Younger Customers in...
Brands are discovering that live music can be a great tool to help connect with people. CB2 is using it as a way to get more consumers (likely younger ones) to stop into its stores. The brand recently...
View ArticleOften Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To...
One of the most lasting aspects of Burt Reynolds' charm was that he straddled the line between safe and risky--the kind of guy you might follow on any journey, even if you thought twice about bringing...
View ArticleNielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season
TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe...
View ArticleThe Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During...
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely...
View Article2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims...
View ArticleRoger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa...
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis...
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