Orangetheory Invites 300 Million People to Work Out for Free as Daylight...
For shame, people! You say you have no time to get fit but yet you're frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not...
View Article3 Best Practices for Brands Using Facebook’s New 3D Photos
Facebook's new 3D photos feature is a godsend. I started using Facebook 3D photos hours after its launch. Engagement on my personal and professional pages has soared as the Facebook community reacts...
View Article4 Big Reasons Cable Subscribers Haven’t Cut the Cord—Yet
Cable subscribers are adding on streaming services, but not necessarily cutting the cord. Working with research firm LRW, video management program Telaria asked three groups of TV consumers--cable...
View Article23andMe Is Helping People Get to Know Their Genes With Pop-Up Experience in NYC
23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from....
View ArticleWhat Black-ish Creator Kenya Barris Is Working on Under His New Netflix Deal
As Black-ish returns tonight for its fifth season, creator Kenya Barris is no longer overseeing the hit ABC comedy. While he remains as an executive producer, Barris has stepped away from his...
View ArticleMeet Flamingo, the New Female Shaving Brand From Harry’s
Harry's, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. Like Harry's, Flamingo is streamlined, offering all the essentials in sleek packaging. In its...
View ArticlePaul G. Allen, Microsoft Co-Founder, Sports Owner and Philanthropist, Dies at...
Leaving a sizable legacy in technology, innovation, sports and philanthropy, Microsoft co-founder Paul G. Allen died Monday at the age of 65 in Seattle due to complications related to non-Hodgkin's...
View ArticlePinterest Is Converting Its Older Buyable Pins to Product Pins
Pinterest is welcoming the run-up to the holiday shopping season with Tuesday's introduction of three new shopping features. The older Buyable Pin format is being replaced with Product Pins, as...
View ArticleUnmetric: The Run-Up to the 2018-19 NBA Regular Season Was the Lake Show
The Los Angeles Lakers dominated social marketing firm Unmetric's analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15. The NBA 2018-19...
View ArticleHow Adobe Is Embedding Its Artificial Intelligence Platform Deeper Into the...
Adobe wants creatives to embrace using artificial intelligence rather than worry about it taking their jobs. At its MAX conference this week in Los Angeles, Adobe unveiled a number of new ways that...
View ArticleHow The Conners Wrote Off Roseanne Barr, and Why You Should Keep Watching
Usually, the biggest question going into a new TV season is, "Which of these new shows are worth watching?" (You can find that answer here.) But this fall, the biggest TV-related question seemed to be,...
View ArticleMTV’s The Real World Is Making a Comeback … on Facebook Watch
One of the forefathers of the reality TV genre has found a new home, as MTV Studios and Bunim/Murray Productions are teaming up to co-produce three seasons of MTV's The Real World for Facebook Watch....
View ArticleVideo: Why Google Built This Pop-Up Hardware Store
Google doesn't just want people to know about its new products--it wants them to know exactly how they could use them in all different aspects of their lives. Enter the Google Hardware Store, the...
View ArticleWhy Organic Growth Is the Key to Growing Your Brand on Instagram
There are a lot of people--and brands--out there who see Instagram as a kind of Wild West where anyone can strike it rich, especially with the help of some third-party tools. But the fact of the matter...
View ArticleInMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud
InMobi is purchasing Pinsight Media from U.S. telecom Sprint with an all-stock deal as part of a wider partnership, a deal that comes amid a spate of relationships between telecoms and ad-tech...
View ArticleFacebook Users Turned to the Absurd in September, According to Facebook IQ
Life had no meaning for Facebook users in September, as absurdism--along with associated topics ethical egoism, nihilism, pessimism, existentialism, skepticism, surrealism, anarchism, Albert Camus,...
View ArticleWhy Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel
It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements--the message and creative--they are...
View ArticleBroadcast Station Group Execs Don’t Believe Sinclair-Tribune Decision Will...
Chief executives from some of the television industry's top broadcast TV station groups participated in an NAB Show New York panel today about the state of the local broadcast industry. The...
View ArticleFacebook Is Trying to Keep News Feed Free of Content Copied From Other Sites
The most recent tweak to Facebook's News Feed algorithm is taking aim at low-quality sites that predominantly copy and republish content from other sites without adding any value. The social network...
View ArticleThis is Brandweek
Brandweek returned to the main stage last month as Adweek reimagined the publication as a three-day event in Palm Springs, Calif. custom-built for the ever-evolving brand marketing ecosystem....
View Article