Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do...
"Facebook profit hits an all-time high, unaffected by recent scandals--so far." "Twitter posts record $100 million profit but loses 1 million users." The above are recent headlines from top...
View ArticleCBSN Wraps New York Subway in Red and Blue to Tout ‘Non-Partisan’ Election...
Whether they are Republicans or Democrats, New York subway commuters will find something to like about the new campaign from CBSN, CBS' streaming news service. In its largest out-of-home campaign to...
View ArticleBrands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing
Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I "wasn't any fun." Seriously. That happened. I only...
View ArticleFigliulo & Partners Rebrands as Fig
Figliulo&Partners, the full-service indie agency founded by former TBWA chief creative officer Mark Figliulo five years ago today, announced that it will retire its formal, slightly stodgy name in...
View ArticleTwitter Is Making Some Changes to How Reported Tweets Are Displayed
Twitter announced changes to the way it displays tweets that have been deleted following enforcement action by the social network, as well as tweets that people have reported. When a tweet is deleted...
View ArticleAd Council Unveils New Additions to Board of Directors
The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including Publicis Groupe chief creative officer and...
View ArticleHow IT and Marketing Can Avoid Becoming History’s Next Big Rivals
Crunchy peanut butter versus smooth. Vanilla ice cream versus chocolate. In the grand scheme of things, some of history's biggest competitors have more in common than not. The same goes for marketing...
View ArticleThe ‘Original’ Hemsworth Brother Gets in on the Act Promoting Australia Tourism
Tourism Australia has recruited yet another Hemsworth brother--this one dubbed "the original Hemsworth"--for a behind-the-scenes look at a fake movie that "almost took the world by storm." It's a...
View ArticleShowtime CEO David Nevins Will Oversee All CBS Networks and Studios as Chief...
CBS Corp's president and acting CEO Joe Ianniello is making moves to shore up the company in the wake of Les Moonves' exit in September. Today, he elevated Showtime Networks CEO David Nevins to chief...
View ArticlePras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data
Pras Michel, the Grammy-winning hip-hop artist, wants smartphone users to start controlling--and monetizing--their own data. Michel, a founding member of the Fugees and now founder of the blockchain...
View ArticleWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford
The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its first campaign for the automaker. The agency was tapped to lead Ford's fall campaign in August, while its global...
View ArticleIf You Want to Be Part of Russia’s Growing Ecommerce Market, You’d Better...
The story of ecommerce in Russia is the story of a maturing digital economy, but also oil tycoons, a fugitive, allegations of corruption and human rights violations--and a guy known as the Darth Vader...
View ArticleShould Walled Gardens Lose the Walls and Become Community Gardens?
Platforms like to be at the center, between both sides of a market. Many ad platforms--in particular, walled gardens that previously seemed unassailable--now find themselves in an untenable position,...
View ArticleWith #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the...
On the far west side of Manhattan, a sleek gray event space had been transformed into an Instagram-friendly, food lover's paradise. Stations were set up across the perimeter of the room, doling out...
View ArticleTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partners
Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io. Ran Milo, vice president of...
View Article3 Ways to Craft a Successful Influencer Marketing Campaign
It's no surprise that influencer marketing is important in today's marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place...
View ArticleHow to Turn Creative Tension Into an Inspired Creative Product
Fifty years ago, Bill Bernbach had the bright idea to pair copywriters up with art directors, and creative teams have been the backbone of the advertising industry ever since. These relationships...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
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