What Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
View ArticleTurner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted...
View ArticleAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the...
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up...
View ArticleCreator Kenya Barris Has Stepped Back, but Black-ish Will Continue Featuring...
When Kenya Barris created Black-ish back in 2014, he made Anthony Anderson's lead character, Dre, an advertising executive, because he knew that career would lend itself to organic integrations with...
View ArticleThe Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s Ad
During Halloween, the neighborhood dynamic can be broken down into a few very distinct groups. First, you have the excited children who look forward to testing the boundaries of their curfew with their...
View ArticleT-Mobile Is Once Again Doubling Its #HR4HR Hurricane Relief Donations During...
Just as it did last year, T-Mobile announced that it will double its contributions as part of its Home Runs for Hurricane Recovery (#HR4HR) initiative during Major League Baseball's 2018 World Series....
View ArticlePlanters Is the Newest Brand With a Beer, Which It’s Calling Mr. IPA-Nut
If you like beer, and you like peanuts, you've probably always wished you could combine the two. Wait, what, you haven't? Well too bad, because Planters is doing it anyway. Continuing this year's odd...
View ArticleCondé Nast Reorganizes Ad Team Under Pamela Drucker Mann
Cond? Nast is reorganizing its ad sales team as the company continues on an ambitious five-year plan under CEO Bob Sauerberg to generate $600 million in new revenue. Under chief revenue and marketing...
View ArticleYouTube Revealed Costumes, Trailers and Other Things Trending for Halloween
Just in time for Halloween, YouTube revealed the costume and makeup ideas, movie trailers and music videos that are trending for the holiday on its platform. Globally, the character Optimus Prime from...
View ArticleIconic Brand Mascots Are Shaving (and Growing) Mustaches to Support Men’s Health
A few of your favorite brand mascots are going to get a little hairy throughout the month of November. Mr. Peanut, Mr. Monopoly and even the Jolly Green Giant will be shaving down (if they currently...
View ArticleRefinery29 Is Laying Off About 40 Employees
Refinery29, the female-focused digital media company, will lay off about 10 percent of its staff, or 40 full-time staffers, most of them from the product, engineering and video teams. "The strength of...
View ArticleHere’s How 5G Will Change the Wireless Internet as We Know It
Cell phone companies are on the verge of introducing a new generation of wireless technology, and it could have a huge, far-reaching impact on everyday life. But what exactly does that "G" in 5G mean?...
View ArticleFacebook Removed 68 Pages and 43 Accounts in Brazil for Misrepresentation, Spam
Brazilians will choose their next president in a run-off election Oct. 28, and Facebook continues to take steps to ensure that spammers do not profit from sensationalized political content. The social...
View ArticleOmnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
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