Will Data Portability Hurt Facebook’s Ad Business?
The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is particularly true of Facebook, with the company's understanding of our...
View ArticleVolvo Gets Awesomely ’80s as Dolph Lundgren Pumps Up Heavy Machinery
Since 1985, action titan Dolph Lundgren has tendered a reputation as the toughest guy in the room through his films and fitness lifestyle. And just look at him. This is a man that, with the right...
View ArticleInstagram: Here’s How to Start a Video Chat
Earlier this year, Instagram rolled out the ability for users to video chat through Instagram Direct. Our guide will show you how to start a video chat in the Instagram application. Note: These...
View ArticleThis Tourism Ad Was Meant to Show a Quirky Romance. Instead, Viewers Saw Abuse
The idea of a passport being withheld by an ex-boyfriend is a haunting image for those in abusive or manipulative relationships--so it's understandable that many took issue with a new Hong Kong tourism...
View ArticleEdelman Digital Hires Ogilvy Vet and Former New York Times Correspondent as...
Edelman hired Thomas Crampton as global chair of its Edelman Digital practice, which employs more than 700 globally, effective in January. Crampton will be based out of London and report to Edelman...
View ArticleSnapchat’s Integration With TurboVote Helped Over 400,000 U.S. Users Register...
More than 600,000 people in the U.S. took advantage of Snapchat's deep integration with TurboVote in support of National Voter Registration Day. The messaging application teamed up with the nonprofit,...
View ArticleHealthcare Has Dodged Digital Upgrades for Years—But That’s All Coming to an...
The healthcare industry is being shaken by digital. Most of the major players are still reluctant to transition. How should the leading companies approach an imperative transition to digital? Design...
View ArticlePandora Hires a New Head of Brand Marketing Following News of Its Acquisition...
Music streaming service Pandora today announced it has hired Brad Minor to serve as its vp, head of brand marketing and communications, a newly expanded role at the company. Minor will work at both...
View ArticleAdoptive Parents Help Teens Through Their Awkward ‘Firsts’ in These Charming...
A child's inaugural moments don't end with a first step, first word or first day of kindergarten. The milestones that come a little later in development, like their first school dance or even just...
View ArticleComcast Said It Won’t ‘Rush’ to Create a Major Streaming Service Like Its...
Seemingly every major media company has been making waves in the direct-to-consumer space during the past year, including Disney, AT&T, Viacom and Fox. But Comcast said it's in no hurry to follow...
View ArticleWPP Stock Takes a Dive as CEO Mark Read Laments ‘Tough’ Quarter and Confirms...
On today's earnings call, WPP CEO Mark Read acknowledged the company had a difficult quarter thanks to a string of major media account losses and underperformance on the creative side of the business,...
View ArticleFacebook and Blizzard Are Teaming Up on In-Stream Rewards During BlizzCon
Facebook Gaming and video game developer Blizzard Entertainment have teamed up to offer Facebook users in-stream rewards for watching certain livestreams before and during BlizzCon, Blizzard's annual...
View ArticleGun Reform Organization Change The Ref Debuts ‘3D Activist’ in New Campaign
Gun reform organization Change The Ref is raising awareness about 3D-printed guns with 3D printing technology of its own--a 3D-printed sculpture the group is calling "the first 3D activist" in a...
View ArticleFox News’ New Streaming Subscription Service, Fox Nation, Will Debut on Nov. 27
Fox Nation--the upcoming streaming subscription offering from Fox News--now has a premiere date and price. The ad-free streaming service will debut on Nov. 27, Fox News said today. It will be cost...
View ArticleIt’s Time for Creatives to Value Their Peace of Mind and Fully Embrace Their...
David Ogilvy once asked a young Jeff Goodby, "How many hours a day do you write ads?" Goodby panicked and blurted out, "Um... 10!" Ogilvy responded, "You should write for two hours. The rest of the...
View ArticleMidas Is Repairing More Than 1,000 Donated Cars and Giving Them to Families...
For some people, getting to work or school on time can be a job in itself. That's because more than 10 million American households do not have a car, according to US Census Bureau data from 2016. While...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
View ArticleKevin Kay Out as Paramount Network President; Comedy Central’s Kent Alterman...
Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and...
View ArticleThe Creators of the World’s 7 Wonders Have Serious Beefs With This Company’s...
A below-the-radar industrial brand called ErectaStep has a hand in building a whole host of modern marvels, like electric cars and rocket ships for civilian space travel. But does that put it in league...
View ArticleHow to Make the Most of Your Social Data
Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it. For data to matter, marketers must analyze it and turn it into insights. It feels like a...
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