YouTube Rewind 2018 Is Here, and It’s a Fortnite-Themed Mashup of All the...
There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year. Last year's clip was viewed more than 200...
View ArticleFacebook Diversity Leader and Recruiting Manager Heads to 4A’s
The 4A's has snagged Facebook executive Simon Fenwick as its executive vice president of talent engagement and inclusion. Fenwick will oversee the organization's diversity, learning and development...
View ArticleLiving Coral Is Pantone’s 2019 Color of the Year
Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019--according to Pantone, at least. The company announced today that Living Coral, a bright coral shade, is its 2019...
View ArticleNielsen Social Content Ratings Is Now Tracking Social Media’s Top TV Talent
Nielsen Social Content Ratings added a new chart for the week of Nov. 26, which tracks the top TV talent on social media, and Tyra Banks finished atop the inaugural list for her role in Life-Size 2: A...
View ArticleWorkplace by Facebook Achieves ISO 27018 Certification
Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard...
View ArticleFacebook Revealed Several Updates to Its Test of Subscriptions to Instant...
Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in...
View ArticleFollowing Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host
This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I...
View ArticleOmnicom Executive Mainardo de Nardis Is Stepping Down After 38 Years in the...
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after...
View ArticleThe First Avengers: Endgame Trailer Is Exactly as Bleak as You’d Expect After...
If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid...
View ArticleGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Words
Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this...
View ArticleYouTube: Here’s How to Add Stickers to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels...
View ArticleFilm Marketers Need to Stop Wasting Time and Money Advertising to People Who...
When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as...
View ArticleHow Online Reviews Can Foster a Deeper Connection Between Brands and Consumers
Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to...
View ArticleBud Light Brings Its Love of Music and Sports Together With a Super Bowl...
Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the...
View ArticleMcCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO
MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global...
View ArticleVerizon Cuts More Than 10,000 Workers to Double Down on 5G
Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service....
View ArticleInstagram Hires From Within to Fill Vacant Head of Product Role
When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management...
View ArticleThe 10 Best TV Shows of 2018
As everyone knows by now, there are more scripted series on TV than ever before, with this year's tally likely topping 500. But while Peak TV has ushered in an era with an unprecedented amount of great...
View ArticleInstagram Created a Holiday Gift Guide Based on 6 Trending Community Hashtags
Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network's most popular community hashtag trends of...
View ArticlePut Down Your Phone. This Holiday Ad Reminds You Life’s Too Short to Not...
While we may sometimes lament the holidays--and the associated guilt that can come from it--the fact remains that they can be an essential connection with family and friends. Posting Instagram pics...
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