Group Nine Media Launches In-House Branded Content Studio
Group Nine Media prides itself on making content built for social media--or "social content on steroids" as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded...
View ArticleYouTube: Here’s How to Add a Filter to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos to their channel that will...
View ArticleTime Magazine Selects Group of Persecuted Journalists as Person of the Year
Time named a group of journalists it called "the guardians" from "the war on truth" as its Person of the Year. All of those named "have paid a terrible price to seize the challenge of this moment,"...
View ArticleWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers
During today's extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a "creative transformation...
View ArticleInstagram Direct Finally Has a Voice-Messaging Feature
Voice messaging has finally made its way to Instagram Direct. After enabling microphone access on their devices, users can press down and hold the microphone icon in Instagram Direct to record their...
View ArticleLive TV Streaming Is on the Rise, But Doesn’t Make Up for Cord-Cutting Losses
The number of people who subscribe to a live TV streaming service like Sling or YouTube TV is on the rise, but those increases aren't enough to compensate for the increase in cord-cutting as more...
View ArticleThe 10 Best New TV Shows of 2018
Yesterday, I shared my picks for 2018's 10 best shows. Now, it's time to highlight the freshman series that managed to stand out and make an instant name for themselves this year, even though there are...
View ArticleCan D2C Mattress Firm Nectar Home Pull the Carpet Out From Under Its...
The direct-to-consumer mattress sector has become a lot more crowded since the days of leaving off the last 'S' for savings, with surges by recent entrants Casper, Tuft & Needle, Purple and Leesa,...
View ArticleNearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019
The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more...
View ArticleFacebook Celebrated the Second Anniversary of Its Instant Games Platform
Facebook launched its Instant Games platform in closed beta in November 2016, with just 20 games available in 30 markets. In May 2017, the platform launched for users worldwide, while all developers...
View ArticleFacebook Overhauled Its Life Events Feature
Facebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the...
View ArticleFacebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably
Facebook didn't fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar...
View Article7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered...
View ArticleWhite Ops Launched a PSA to Increase Public Awareness About Ad Fraud
In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry's largest names waxing lyrical on its potential societal damage. This...
View ArticleWPP’s Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following...
GTB, the global network dedicated to serving WPP's single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world. The...
View ArticleWPP Hires Away Longtime Publicis Vet to Serve as First Chief Marketing and...
WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek. The...
View Article5 Components of YouTube That Brands Need to Optimize
What is YouTube?" Punch that question into Google, and the most common answer you'll find is "a video sharing website." While that is true in a sense, it's actually a little misleading. Yes, YouTube is...
View ArticleNew Location-Based Features Are In Store for Snapchat Advertisers With...
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases...
View ArticleOver 75 Million People Visit Facebook Watch Daily, Spending an Average of 20+...
Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook...
View ArticleThe 25 Best Ads of 2018
It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of...
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