Girls Inc. Is Running a PSA About Empowerment During the Super Bowl
Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement. Gayle King, host...
View ArticleHow NBCUniversal Is Unifying Its Ad Delivery
NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified...
View ArticleEmployees Are Using Messaging Apps, Whether HR Knows or Not
Employees are using messaging applications such as WhatsApp, Facebook Messenger and Skype for work-related communications on a regular basis, often without the knowledge or approval of the human...
View ArticleNate Cardozo Is Going From Scrutinizing WhatsApp to Working for It
Electronic Frontier Foundation senior information security counsel Nate Cardozo likely became quite familiar with WhatsApp and its parent company, Facebook, during his six-and-a-half years of working...
View ArticleTwitter and the University of California-Berkeley Are Joining Forces to Study...
Twitter is teaming up with researchers at the University of California-Berkeley to establish a new research initiative focused on studying and improving the performance of machine learning in social...
View ArticleA&W Takes Up a Worthy Cause: Adding the Ampersand (Back) Into the Alphabet
When a brand changes its logo, customers notice. Look no further than when IHOP briefly became IHOb, and the world exploded. Now, to celebrate its 100th birthday, A&W Restaurants has unveiled a new...
View ArticleCBS All Access Expands With The Twilight Zone Revival and a New Version of...
The next year will see the debut of several new streaming services from big media companies like Disney, AT&T and NBCUniversal. And while they all have Netflix in their sights, those OTT services...
View ArticleQ&A: MeUndies Founder and CEO on Battling in the Jam-Packed...
Shopping for underwear at a department store is so old-school. Plus, it's inconvenient and uncomfortable. And for entrepreneur Jonathan Shokrian, it was an eye-opening moment that spurred him to launch...
View ArticleVice Media Doubles Down on Digital With Global Teads Partnership
Teads has inked an exclusive global partnership with Vice Media that will see the youth media brand use the Altice-owned outfit's display and video ad tools to help bolster ad yield. The announcement...
View ArticleFox Home Entertainment Is Putting Snapchatters on Stage With Queen During...
Fox Home Entertainment teamed up with Snapchat on a unique way to tie in the home video release of Bohemian Rhapsody with Super Bowl LIII. "A lot will happen around the Super Bowl from a marketing...
View ArticleShutterstock Recreated the Notorious Fyre Festival Promo, This Time Using...
In many ways, the Fyre Festival disaster still feels like a collective fever dream. Were scores of Instagram influencers really stranded on an island with little more than cheese sandwiches and their...
View ArticleSimpliSafe’s Super Bowl Teaser Turns Nextdoor-Style Posts Into Thriller Material
Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who's ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style...
View ArticleDesus and Mero Aren’t Nervous About Moving Their Late-Night Show From...
Moving from a tiny network to a much bigger one would be daunting for a lot of people, but not TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez), who departed Viceland...
View ArticleThe CW Renews Riverdale, The Flash, Supergirl and 7 Other Shows for Next Season
The CW has made a habit of renewing all or most of its primetime lineup at once--and the network stuck with tradition today by picking up 10 of its shows for the 2019-2020 season. Arrow, Black...
View ArticleThe Warriors Came Out and Played on Facebook, Twitter and Instagram in January
Facebook, Twitter and Instagram were outposts of Dub Nation in January, as the Golden State Warriors shined in social marketing firm Unmetric's analysis of National Basketball Association teams for the...
View ArticleFacebook Says It Removed Hundreds of Fake Accounts Originating in Iran
Facebook's cybersecurity team today said it identified and removed hundreds of accounts associated with fake accounts originating in Iran. The company revealed it removed 783 pages, groups, accounts...
View ArticleFacebook Is Banning Foreign Electoral Ads in Thailand Prior to Its March 24...
Thailand will hold its general election Sunday, March 24, and Facebook outlined the steps it is taking to prevent its platform from being used to sway the vote. Global politics and governmental...
View ArticleHow a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
For most ad agency staffers, getting to work on a national Super Bowl ad is a career highlight few ever get to enjoy. Work on two or three of them, and you're considered a creative veteran with one...
View ArticleSuper Bowl Stardom Requires an Endless Well of Creativity and an...
The Super Bowl is one of advertising's favorite holidays. And with all the teaser videos and images floating around and every other brand saying they will or won't be participating in this year's Big...
View ArticleWhat Marketers Can Learn From Five-Time Super Bowl Winners the New England...
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It's nothing short of...
View Article