Netflix Just Updated the Logo Animation That Runs Before All Original...
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it...
View ArticleMint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’...
Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative...
View ArticleSnap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of...
View ArticleToyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
View ArticleTurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
View ArticleProgrammatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads
European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...
View Article15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots
Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device...
View ArticleBed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping
In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his...
View ArticleYouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018
YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the...
View ArticleParalympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in...
Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They...
View ArticleEditor’s Letter: The Customer Experience Has Changed Drastically in the Past...
Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
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