How Ebony and Jet Magazines Set the Stage for More Diversity in Publishing
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleSan Francisco Indie Shop Duncan Channon Acquires AG2 to Boost Its...
Today, San Francisco, Calif.-based Duncan Channon announced the finalization of its plans to acquire Los Angeles' A2G, a 14-year-old shop focusing on experiential work and social media strategy. The...
View ArticleBrands Can Now Add Instagram’s Poll Sticker to Instagram Stories Ads
Instagram is beginning the process of bringing interactive elements to its Stories ads with Tuesday's rollout of its poll sticker for use within those units. The Facebook-owned photo- and video-sharing...
View ArticleHow the Internet Will Change Thanks to the EU’s New Copyright Rules
After the European Parliament approved the EU Copyright Directive in a 348-274 vote this morning, the controversial and complicated overhaul of copyright rules in the European Union will cause major...
View ArticleThis Organization Is Giving Toronto Students the LGBTQ Sex Education That...
Conservative policies in Ontario have stripped LGBTQ issues from the sex-ed public school curriculum, but one organization has taken action to reinstall them. On Tuesday, Toronto public high school...
View ArticleFTC to Examine ISP Privacy Practices on Consumer Behavior and Device Use
The Federal Trade Commission said in a statement on Tuesday that it is looking into how major U.S. internet broadband providers "collect, retain, use and disclose information" about consumers and the...
View ArticleSpringserve Partners With Protected Media to Cut Down on Video Ad Fraud and...
The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing "the latest measurement and verification tools" on board, SpringServe hopes to cut down...
View ArticleGoogle News Initiative and McClatchy Will Fill a Local News Void in 3 U.S....
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to...
View ArticleMcDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its...
It's no deal from the Dollar Menu, but McDonald's acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation. According to CNBC, the acquisition was worth more...
View ArticleDentsu Aegis Network CEO Calls Ad Industry ‘a Bit of a Mess’ at 4A’s Event
Dentsu Aegis Network CEO of the Americas Nick Brien had a somewhat bleak message for attendees at the 4A's Decisions 20/20 Conference in Washington, D.C. yesterday. "Our own industry is in a bit of a...
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