Blockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to...
Even the world's most-known chocolate company is adding its name to the board of a key blockchain consortium, along with a handful of advertising companies. Publicis Media, The Hershey Company and...
View ArticleNielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National...
View ArticleLevi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions,...
View ArticleApple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the...
View ArticleJai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he...
View ArticleMove Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
View Article5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close...
View ArticleResume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleOvernight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was...
View ArticleElection Night 2024: CBS News Shares Its Coverage Plans
It's the end of an era for CBS News as Norah O'Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network,...
View ArticleElection Night 2024 Set Tours: NewsNight to Showcase ‘Dynamic’ Sets
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleFox Sells Out Super Bowl Ads at ‘Record Pricing’
The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent...
View ArticleElection Night 2024 Set Tours: See How Telemundo’s ‘Impressive’ Set Was Built
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleElection Night 2024 Set Tours: CBS News Promises an ‘Electric’ Evening
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleWhat to Expect From Amazon’s First Election Night Special
How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video's Election Night Live with Brian...
View ArticleSuper Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials
Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as "record...
View ArticleElection Night 2024: How the News Networks Prepared to Cover This Historic...
Election Night is TV news' Super Bowl, and the major news outlets have spent untold hours getting ready for Tuesday night. That's when millions of viewers tune in looking for the answer to one...
View ArticleHow Brands Find New Audiences As Media Habits Shift
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed...
View ArticleHow the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares...
View ArticleElection Night 2024 Set Tours: Get a Closer Look at NBCUniversal News Group’s...
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View Article